Rebranding Places:
Complete a research essay on rebranding places: " In what ways might coastal rebranding strategies vary from those of an urban environment?"
Stages:
Introduction: (to demonstrate that you understand the title and the command word/s)
Part 1: Coastal rebranding strategies - quote Walton-on-the-Naze and Whitley Bay for examples and evidence.
Part 2: Urban rebranding strategies- quote Eltham, Birmingham, Liverpool, etc
Summary/Conclusion: Summarise the differences between stategies, aims of strategies and similarities, eg funding sources, types of initiative, goals and outcomes
Overall: You MUST identify some named strategies for both urban and coastal, make an explicit effort to compare strategies and provide an equal balance between coastal/urban, similarities/differences.
Use: The text books, case studies, your notes, internet (if availabble) and worksheets you have been given.
Type up, print off and hand in ASAP
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